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Tuesday, August 18, 2020

How to find your niche as a blogger, and flourish

There are soooo many things to worry about when first starting your blog.

Just to name a few there is finding the platform to blog on, getting a domain, choosing a template/ designing your website, and finding your brand colors. I mean the list just goes on and on. Blogging is a whole business, and just like any great business, it needs a plan.

When creating your business plan for your blog, one of the first things you need to decide is your niche. Now, I'm going to be completely honest with you, I've been blogging for almost two years, and I never really sat down to determine a niche for myself until recently. I always repped the "lifestyle blogger" group super hard because I always felt like I had too many interests to be tied down to just one.  

But being a lifestyle blogger can be really hard because there isn't one place of focus. What I have found is there's a secret sauce in having a laser focus when it comes to creating content. You can still always do "lifestyle type" posts from time to time, but I think there's something great about having tunnel vision on one or two topics. Let's say if you are a marketing expert, you should definitely focus on creating marketing content instead of dabbling in every popular niche out there. Why? Because there's a secret sauce that you have that can easily solve someone's problem out there. 

Lifestyle content is great but I think it's a tad harder to find a solid community if you don't first have a focus. Remember, you can always focus on your clear niche, and create lifestyle content. It's all about a good mix, but your niche should be your focus.

And I already know what you're thinking. "How the heck do I find a niche when I have soooo many different interests?" Girl, I've been there, I feel you, and here are three tips to help you find your niche as a blogger." 

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The first step in figuring out your niche is figuring out what you're actually passionate about creating. If your biggest passion is DIY projects, but you are only creating content about designer shopping, you probably aren't going to be the best designer shopping blogger. I believe the best work comes from a place of PASSION. Start thinking about what really ignites your fire, and what subjects you just can't shut up about. Those are feelings of passion, and when it comes to blogging, you gotta have those feelings. 


For my people out there who find themselves interested in sooo many things, take some time to write down all your interests and narrow them down into topics. There are probably a few of your interests that fall under the same topics. Once you have these topics figured out, try to determine what interests you or excites you the most. I say, you can have no more than two niches before things start getting junky. Pick two or one topic, and nail down your niche. Bonus, your niches don't have to be directly related to each other, but they should make sense. For example, my niche is petite fashion and personal development. The two are completely diffrent from one another, but can definitely make sense together on a blog page.

EXTRA TIP: Consider what your current audience is also passionate about, and what they like from you. My audience loves my fashion posts way more than anything else. So, not only is it a topic I'm passionate about, it's also a topic my audience loves to see. 



Congrats!! You have a clear idea on what your niche is. Now, it's time to flourish! Write down 30 ideas of content you can create within your niche. If you're creating a blog,  try to think of at least 30 starter posts you can create in the next few months. Once you really sit down to focus, the ideas will really start to roll through. 


What I love about niches, it that there is so much potential to meet similar creators. Give them a follow, and look to a few successful bloggers for inspo within your niche. When you're a smaller blogger, it's all about community. Your niche is really where you find that close-knit community who roots for you, engages, and makes this blogging world a little bit more fun! 

Once you find your niche, creating content gets so much easier because you have a clear focus! But above all, creating content is all about having fun and connecting with others! If you found your niche in the blogging world, let me know what it is in the comments below! 

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  1. Great recommendations on finding a niche to tap into!

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